By television advertisement media discussion service brand equity effect of the impact of advertising communication- Consumer lifestyle as Moderating Variable
碩士 === 南台科技大學 === 行銷與流通管理系 === 98 === Today is a global competitive market, enterprises continually thinking about how to establish good relations with consumers, increase in purchase intention. Service trade in the coffee beverage market, more and more shop is a combination of compound, hope to be...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33048947844158528854 |