The moderating role of trust between e-satisfaction and e-loyalty

碩士 === 南台科技大學 === 企業管理系 === 98 === The relationship among e-retailing attributes, e-satisfaction and e-loyalty used to be much concerned in many previous researches and had practical contributions in marketing management. This study also aims to examine the relationship among e-retailing attributes,...

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Bibliographic Details
Main Authors: Nguyen Phan Anh, 阮潘英
Other Authors: Lin Yu Li
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/92358272032032300221