A study on the Difference between Congnition and Demand for Consumer in Medical Cosmetology and Salon Cosmetology – An Example for Kaohsiung Area

• Main Authors: Chi-Fang Chung, 鍾季芳
• Other Authors: 朱維政
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/03903537101251088644

碩士 === 樹德科技大學 === 應用設計研究所 === 98 === rception of medical cosmetology of the consumers due to differences in their sex, age, marital status, education, occupation, residence, experiences related to cosmetology, and average expenses on cosmetology and skincare. 3. A significant difference was found in the demands of medical cosmetology of the consumers due to differences in their sex, age, residence, experiences related to cosmetology, monthly incomes, and average expenses on cosmetology and skincare. 4. A significant difference was found in the perception of salon cosmetology of the consumers due to differences in their age, marital status, occupation, residence, experiences related to cosmetology, and monthly incomes. 5. A significant difference was found in the demands of salon cosmetology of the consumers due to differences in their sex, age, marital status, occupation, residence, experiences related to cosmetology, and monthly incomes. 6. A significantly positive association was found between the perception and the demands of medical cosmetology, and between the perception and the demands of salon cosmetology. Consumers’ perception of the expertise of medical cosmetology was significantly greater than the demands. Consumers’ demands for treatments, equipments, and the environment of medical cosmetology were significantly greater than the perception.