Apply Conjoint Analysis to Design Seniors Leisure Activities

• Main Authors: Chi-Min Chen, 陳奇民
• Other Authors: Ye-Chun Li
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/18928603212459399471

碩士 === 樹德科技大學 === 經營管理研究所 === 98 === With the national average life prolongation, the population structure of our country tends to aging. It has also become a trend around the world. The advent of an aging society will bring about new demands and problems. Leisure activity participation can provide seniors with easy and pleasant interaction situations. Therefore, a lot of studies have supported the leisure activity participation which can become one of the determinants as the latter part of their successful life. The purpose of this study is to find out the attribute combination for seniors satisfaction with leisure activities, which makes the seniors get the maximum effect of leisure satisfaction. This study uses conjoint analysis by questionnaire, based on the seniors in Kaohsiung City, and getting 103 valid questionnaires which have showed the sequence that all tested seniors choose leisure activities is intellectual type, entertainment type, social services type, and sports & fitness. While the most preferred leisure activities groups are “ intellectuality, hobby, sociability, and endurance." Followed by different gender, age, marital status, education, health status, the amount of monthly disposable, living conditions, the average weekly time engaged in leisure activities of seniors from different backgrounds for analysis, the results have showed seven consequences. First, male seniors prefer sociability activities. Second, seniors over 75 years old prefer well-being leisure activities. Third, unmarried seniors prefer tourism leisure activities. Fourth, seniors whose education standards are under primary school prefer attention leisure activities. Fifth, seniors suffered from serious disease like religious leisure activities. Sixth, seniors who get more than NT 20,001 every month prefer artistic leisure activities. Seventh, seniors living with their children prefer attention leisure activities. Eighth, seniors engaged in leisure activities more than 40 hours per week prefer well-being leisure activities. The results of this study can provide government institutions and traders engaged in planning leisure activities industry for reference.