The impact of established shopping convience and service quality of 7-ELEVEN proprietos on customer loyalty

碩士 === 樹德科技大學 === 經營管理研究所 === 98 === This study investigated the impact of perceived shopping convenience and service quality on loyalty of 7-eleven customers in Kaohsiung City and Kaohsiung County. The data in the present study was collected from 314 questionnaires returned and analyzed with regres...

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Bibliographic Details
Main Authors: Yun-Ching Chen, 陳雲靖
Other Authors: 楊一峰
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/67542039731207122053