The Study of Consumer’s Online Shopping Intention in Vietnam

• Main Authors: Huy Hung- Ha, 何輝雄
• Other Authors: 張鐸
• Format: Others
• Language: en_US
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/17622894420447579343

碩士 === 樹德科技大學 === 資訊管理系碩士班 === 98 === Over the last decade the use of the Internet has grown and is now among the most popular forms of communication. In the world, Internet is used as a method for purchasing goods. New E-commerce business models attempt to exploit information technology to overcome the limitations of traditional business models and to lower costs by improving the efficiency of business processes. Online shopping is one of the fastest growing activities on the Internet. Along with growing of E-commerce in the world, E-commerce in Viet Nam has also growing. Among people who often use the Internet, some make purchases at online shops and others do not. What decision-making factors affect their behavior? So the purpose in this paper is looking for and study on some factors influence to online shopping intention in Viet Nam.