An Exploratory Study on the Key Factor of City Branding
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === This study discusses city management from the view of City Branding. It emphasizes delivering city's core value through constructing city’s distinctive identity and uses this value to establish, develop and maintain relationship with all relevant...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46678459469601567807 |