Using ZMET to Explore Consumer's Motivation and Perceived Value on Collecting Behaviors of Spokes-Character:A Case Study of 7-ELEVEn OPEN-chan
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 98 === The study targets on 7-EVELEn OPEN-chan's collector, the main purpose is to explore consumer's collecting motivation and perceived value behind fervent collecting behaviors. Enterprise used these lovable spokes-characters and promoted the differ...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94145996516202134325 |