| Summary: | 碩士 === 世新大學 === 新聞學研究所(含碩專班) === 98 === From the cat abuse case in Neihu in 2006 and the Guan-ying Guo incident in 2009, the phrase “joint search” has become more and more popular. Joint search usually means the Internet users collectively search for a specific person and post up their personal information on the Internet. Consequently, it leads others to discuss on the issue, as well as reaching the effect of public oversight.
Through the massive joint search among the Internet users, the Internet can function as an agent for justice, which forces protagonists to admit their guilt and apologize to the public. On the contrary, joint search is more likely to encroach on a person’s privacy. The Internet is a new communication media that has risen in modern times. The Internet is characterized by its simultaneous multi-million users and its borderless. The increase in relationships among Internet users are created, and more and more people post their personal information directly on the Internet. Therefore, a stranger could find out personal information through searching on the Internet.
The Internet as a new type of mass media; what are its ethics? Regarding the protection of privacy, how to avoid personal information displayed on the Internet? It is important to define the ethics of the Internet, and its issues and problems. This research discusses the joint search in Taiwan and examines ethics and privacy of the Internet. What are the positive and negative effects of joint search? Who should be responsible for violating privacy on the Internet? What are the rules for joint search? Although, it can function as an agent for justice, but it also violates personal privacy. Thus, joint search, Internet ethics and expose of privacy on the Internet are analyzed and discussed in this research.
The mass media will increasingly be more technically advanced in the future; while enjoying the convenience of the Internet, it is important for people to protect and respect personal privacy, thus to avoid the Internet and joint search being used as a tool to violate personal privacy arbitrarily.
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