Constructing and Implementing a Selection Model of Brand Consulting Firm for Small-Medium Sized Enterprises in Taiwan
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 98 === This study develops a model to help select brand consulting firms. This model adopts the “Modified Delphi Method” to find out suitable the evaluative criteria of brand consulting firms, then applies the “Analytic Hierarchy Process (AHP)” to determine the rel...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33245488222565133448 |