A Study of Right of Publicity

碩士 === 世新大學 === 法律學研究所(含碩專班) === 98 === With the ever-increasing emergence of media technology, "celebrities" such as athletes, entertainers and politicians, have been able to play an influential role to the public. In the commercial arena, the use of a celebrity's "liken...

Full description

Bibliographic Details
Main Authors: Gi-Kuen Li, 李紀寬
Other Authors: Joe Y. C. Wu
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/46719229013858294606