A Study on the Preference of Relationship Marketing Techniques in the TFT LCD Industry: Comparison of Two Companies across the Strait
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 98 === Relationship marketing is a widely discussed topic in the past two decades. Berry (1983) applied the concept of relationship marketing to service industry, brought the term “relationship marketing” under the spotlight, and contributed to the wide application...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/33469886670926345783 |