| Summary: | 碩士 === 世新大學 === 企業管理研究所(含碩專班) === 98 === Being threatened by electronic publishing, printing industry in Taiwan is now facing a hazard situation of oversupply. Consequently, the necessity of enhancing corporate management effectiveness has become crucial in order to overcome the challenge from high-tech innovation.
The current management practice in this industry is heavily relying on financial results shown on the statements which are not timely for better decision making. Nevertheless, it is difficult to help finding out the facts behind those numbers so it can be an obstacle to the implementation of business strategies, raising competency and enhancing profitability. Therefore, having an integrated performance appraisal system to satisfy both short and long term goals has become very crucial to the printing industry.
The Balanced Scorecard (BSC) by Dr. Robert S. Kaplan and Dr. David P. Norton in 1992 can be one of the ideal solutions for the issue stated above. Its approach is to start from setting corporate vision and strategies and execute them with those measurable financial and non-financial goals. The whole organization can, therefore, be grown in balance among the four perspectives, i.e., finance, customer, internal process and employee learning & growth. It also allows corporate executives to track the execution results and make necessary improvements easier
This study is based on the 2nd Business Unit of Company C. Though Company C is a government owned business entity mainly for the purpose of printing currency notes, the 2nd Business Unit under it is a profit center which is responsible for its own P/L by obtaining business from market at large. Therefore, the nature of the 2nd Business Unit is quite identical to most others in the printing industry and our findings can be also valuable to them. The existing performance appraisal implemented at the 2nd Business Unit is mostly based on financial statements. They wish to migrate to BSC as a managerial tool for more effective execution of their business strategies, raising their core competency and overall business performance. This study is from an academic approach but it is expected to be a useful reference for the whole printing industry.
The whole study is carried out through a series of in-depth interviews with those who are on different functions and with different positions. The purpose is to find out their view of BSC implementation and, from there, a feasibility study of implementing BSC at the 2nd Business Unit.
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