A Study on the Factors Affecting the Intention of Online Shopping
碩士 === 東吳大學 === 資訊管理學系 === 98 === The rise of internet let the behavior of purchase from market-place to market-space. The customers have more choices about where to go shopping. However the purchase of the interface can not necessarily cause the intention of consumers shopping. This study is based...
Main Authors: | Bo-ching Tsai, 蔡柏青 |
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Other Authors: | Chun-Ping Tsai |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/50091395660647985850 |
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