The Impact of Scarcity Appeals on Attraction and Compromise Effects under Prevention and Promotion Motivations
碩士 === 東吳大學 === 國際經營與貿易學系 === 98 === Based on prior research of regulatory focus motivation, attraction and compromise effects, this study adds the effect of scarcity appeals to the structure and investigates the interaction among these variables by using between-subjects factorial designs. The re...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/70132586321971024308 |
