A Study on the Key Success Factors of Globalized Supply Chain Cash Flow – The Case of A Commercial Bank

• Main Authors: Chih-Ping Chiu, 邱智萍
• Other Authors: Kai-chieh Chia
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/98708956720135607950

碩士 === 東吳大學 === 企業管理學系 === 98 === Abstract The supply chain management (SCM) apply information technology and electronic commerce to establish the collaborative partnership network between suppliers and customers by resource sharing and processing procedures reformation. Under the systematic research structure, this study aimed to find out the key factors to successfully develop globalized supply chain cash flow, to provide some suggestions for banking business, as well as to promote the competitiveness and operation profits. The case commercial bank is the study subject. Through the literature review and the questionnaire survey, this study uses the Factor Analysis method to reduce variables and to find the key success factors to develop globalized supply chain cash flow. The result of the study shows that there are eight key factors, all of which are marketing strategy, globalized strategy, core competitiveness, customer loyalty, competitor strategy, human resources and organization, market supply and demand relationship analysis, and internationalization strategy. This study also provides three suggestions on improving and developing the execution of cash flow plan for the case company. Firstly, in order to cope with the change and challenge of financial environment, the company should establish a specialized department and hire a high-hierarchy executive as well. Secondly, in establishing the long-term goals of the global logistics plan of cash flow, the circulative lead-in planning is suggested. Lastly, to enhance the relationship between customers and the company, the company should devote into continuous education training.