The Relationships among Employee Satisfaction，Service-Organizational Citizenship Behavior and Customer Loyalty in Bank Industry－A Case of Wealth Management Department
碩士 === 東吳大學 === 企業管理學系 === 98 === In the past, service-oriented organizational citizenship behavior research focuses on variables of organizational behavior and human resources, with little consideration to the impact of marketing variables on the customer. Different from the service profit chain, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/74195658135927813909 |