| Summary: | 碩士 === 實踐大學 === 產品與建築設計研究所 === 95 === This study discusses the design principles of spokes-characters, which are commonly used in product promotion strategies recently. Well designed spokes-characters will impress the consumers and promote the products efficiently.
In 62 real cases of spokes-character and products in Taiwan since 2010, we analyze the appearance, impression, character configuration, and the relationship between them and the products. With application of Grounded Theory to the data of interviews with character designers and marketing managers, we addressed following suggestions to spokes-character designers: (1) Create proper name or theme for the character. (2) Show the conspicuous features of product on the character. (3) Anthropomorphic characters are more attractive to consumers and easier for designing and manufacturing. (4) Simplicity of the form conserves the possibility to increase the variety by exterior painting. (5)Proper designed series of characters can increase the value of them and extend their product life cycle.
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