The Study of the User’s Satisfaction and Intention to Use of Smart Mobile Software-The Case of App Store

• Main Authors: Cheng Lin, 林正
• Other Authors: Kuo Long Huang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/91032330499551051934

碩士 === 實踐大學 === 企業創新與創業管理研究所 === 98 === The popularity of 3G networks has led to the smartphone becoming an important portable device choice.Apple has integrated both hardware and software in the Apple App Store, creating an acceptance amongst consumers of this business model. Additionally, it has served to break with the traditional way of selling software by incorporating software sales into the iPhone OS. Software developers only need to apply for a developer account and make an annual payment of 99 dollars, and then the developers can allow iPhone users to download their app from the App Store. Apple then shares the revenue with the developer at a 30:70 split. Software developers do are spared the cost of setting up a company. This arrangement has also been adopted by Google, with the launch of Android mobile operating system. This paper combines case studies, years of using Apple product, analysis and a discussion of the App Store business model, product life-curve of technology and innovation theory.