The Effect of Experiential Marketing and Player Motivations on Online Game Player Purchase Intention－Product Involvement as a Moderator
碩士 === 實踐大學 === 企業管理學系碩士班 === 98 === Experience plays a key role in the buying product process. Pine II and Gilmore(1998) indicate that experience could be economic goods, and then, experiencial marketing has sensory experience, affective experience, think experience, act Experience and relate exper...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/79590570314759229849 |