The Impact of Brand Image on Purchase Intention, Overall Liking, Overall Attitude, and Product Evaluation: The Moderator Role of the Location of Brand Logo
博士 === 靜宜大學 === 企業管理研究所 === 98 === By the literature review, previous research showed that brand image on purchase intention has a crucial impact, and also indicated that customers not only focuse on the function of product but care about the brand logo of symbolism. However, few researches were to...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91974763059827295663 |