The Effects of Brand Naming and its Presentation on Consumers'' Brand Association: A Case Study of New Canned Coffee
碩士 === 靜宜大學 === 企業管理研究所 === 98 === Recently, the competition of market is more flaming than before in Taiwan, so that many companies note the importance of brand. Choosing the proper brand name often the centerpiece of introductory marketing programs can enhance brand awareness and help create a fav...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26777823279852162485 |