Factors Affecting Consumers’Motivation in Online Group Buyers
碩士 === 中國文化大學 === 資訊管理研究所 === 98 === With the growing and developing of internet technology, it also brings in the popularity of online group buying. This study aims to investigate reason and motivation that make consumers enthusiastic about online group buying. Several factors are examined, inclu...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/73273561652845238918 |