Effects of Quality Recognition and Microwave Meals and Marketing on Consumer Behavior-A Case Study of Senior High School Students in Taipei Area

碩士 === 中國文化大學 === 生活應用科學研究所 === 98 === There are approximate 11′250 thousand persons now eating-out in Taiwan. especially ,in the market growing the microwave cooked meal was very rapidly. The purpose of this study is to understand the fact of consumption on the said microwave meals and also to stud...

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Bibliographic Details
Main Authors: Wun-Jing Chen, 陳文靜
Other Authors: Hewi-Shen Lin,Ph.D
Format: Others
Language:zh-TW
Published: 2009
Online Access:http://ndltd.ncl.edu.tw/handle/66756166285490522701