The Research of the Preference and Choices of the Mature-Age Generation’s Leisure Living

• Main Authors: TSENG, YU-SHENG, 曾毓勝
• Other Authors: 黃健二
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/82067389101622648182

碩士 === 中國文化大學 === 巿政暨環境規劃學系 === 98 === Born after the Second World War, around 1945 to 1964, the ‘Baby Boom Generations’ are now become the men at the wheel of the world economy. It is the most progressive and prosperous period since the Second World War, and after decades of hard working for their own families and countries, the Baby Boom Generations are gradually become the ‘Mature Age Generations’, and ready to enjoy their own lives. Facing the generations’ massive, and specific demands, and astonished consumer capacity as well, does the government have focused on them organizing appropriate planning for facilities and software? What kind of affect will the massive increase of population of Mature Age give to the society structure? Is the relevant business ready to launch? Is there any new business created by the new demands? This research is focusing on Mature Age Generations’ leisure lives and conferring the generation’s preference and choices in order to offer appropriate strategies and suggestions for the reference to the government administration and business investment. Keywords: Mature Age, Active Senior, Silver-hair, Generation, Leisure, Recreation, Life, Preference, Choices.