| Summary: | 碩士 === 中國文化大學 === 觀光事業學系 === 98 === To the tourism market point of view, the special group of people has the potential niche market. The homosexuality tribal grouping tribal group has the intense traveling motive and the demand equally with the heterosexuals. Today, advanced countries in Europe and the United States has long had gays in the tourism market is very optimistic about. Of foreign travel for study of homosexuality has long been in existence for years, but gays on the other hand, domestic tourism, tourism or leisure research in the field still is a lack of. This study adopted quantitative methods to collect data. The 1069 gay men as the samples for the main survey on May 6, 2010 to May 19, 2010.
The findings are: social support of family and gays and self-identity positively influence travel participation motivation of gay men, and social support have positively influence on self-identity of gay men. The study suggests the tourism industry how to design the travel package for the gay community and create niche markets, suggests the government departments and tourism bureau to support the gay events and exploit more gay sightseeing spots for the economic benefits, suggests the society to equally treat gay people who should also bravely be themselves, and lastly suggests the future academic research both to quality and quantity or focus on the difference between gays and lesbians or the participation willingness in gay tourism.
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