The Affection of Color in Online Tourism Websites’ Banner Ad toward Clickthrough Willingness and The Attitude Toward the Ad: A study of Gender as Moderator Variable
碩士 === 中國文化大學 === 國際貿易學系碩士班 === 98 === The e-commerce emerges because of the rapid development of Internet. So as advertising, it transits form traditional media like television or broadcast to Internet. Since this particular media has much more available to access for either competitors or consumer...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2009
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77436034929875742711 |