The effect of middleman brand on purchase intention moderated by product category
碩士 === 中國文化大學 === 國際企業管理研究所 === 98 === In recent years, because of the strength of retailers’ increasing channel power, the leading cosmeceutical store operators have developed middleman brand .Sales of mid-dleman brands have been growing rapidly in recent years. The motivation has been the growing...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16530493475522180174 |