A study of the Relationship between Characteristic of Customer Diversification and Consumer’s Brand Image
博士 === 中國文化大學 === 國際企業管理研究所 === 98 === This objective of this study was to explore the relationship between the degree of customer diversification and the brand image of consumers. The constructs of customer diversity are 1. cultural identity: which is differentiated by ethnic group (nationality), 2...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16704051689752654338 |