A Study on Service Quality and Customer Satisfaction of Hypermarkets-Kano’s Two-dimensional Perspectives

碩士 === 國立虎尾科技大學 === 經營管理研究所在職專班 === 98 === In order to satisfy customer demands, the main business strategy that hypermarkets have chosen to adopt is to provide low-cost and diverse products. However, this critical and significant niche has been taken into granted while in recent years the competi...

Full description

Bibliographic Details
Main Authors: Chin-Chen Lin, 林錦珍
Other Authors: 鄭錳新
Format: Others
Language:zh-TW
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/v6qbg8

Similar Items