A Study on Service Quality and Customer Satisfaction of Hypermarkets-Kano’s Two-dimensional Perspectives
碩士 === 國立虎尾科技大學 === 經營管理研究所在職專班 === 98 === In order to satisfy customer demands, the main business strategy that hypermarkets have chosen to adopt is to provide low-cost and diverse products. However, this critical and significant niche has been taken into granted while in recent years the competi...
Main Authors: | Chin-Chen Lin, 林錦珍 |
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Other Authors: | 鄭錳新 |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/v6qbg8 |
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