The Analysis of Critical Substitute Factors on Innovation Technology by FAHP–A Case Study on TFT-LCD Backlight

• Main Authors: Ya- Fang Liang, 梁雅芳
• Other Authors: 蔡璞
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/7stu6r

碩士 === 國立虎尾科技大學 === 經營管理研究所 === 98 === The development and applying of green technology on product innovation are gradually emphasized by companies. For example, the energy-consuming CCFL backlight module of TFT-LCD panel has been gradually replaced by LED technology to meet the European Union’s RoHS directive on mercury-free production. It is also an energy-saving, light weight technology that becoming the mainstream technology. However, there exists different degree of adoption of LED backlight module on various products with TFT-LCD panel. This research is to examine the factors that affect the adoption of LED backlight module by using Fuzzy Analytic Hierarchy Process（FAHP）. It aims to understand the key concerns in new technology adoption in the context of technology substitution. The research finding shows that ‘market’ is the most critical factor among market, cost, production and technology. Down to the detailed indicators for evaluation, profit margin and benefits, competitor’s early adoption, buyer’s preferences are the three factors that affect the intent and willingness of adoption most.