Different Forms of E-mail Marketing Effect on Relationship Quality
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 98 === In spite of the growing popularity in E-mail marketing, few studies have ever empirically investigated the effectiveness of E-mail marketing. Especially, what mechanisms would be more effective for E-mail marketing? Will the customer relationship quality be aff...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4b9mz7 |