Factors Predicting the Effectiveness of Endorsement Public Service Announcement －An Experiment of HPV Advertisement
碩士 === 國立高雄大學 === 經營管理研究所 === 98 === Prior studies had investigated the relationship between endorser and advertising effects. However, the existing literature mainly focuses on commercial advertising, but lacks for discussions of public service announcement. Regarding the different purposes of thes...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/27482580428660855961 |