The Study of Competency Requirement forMedicine Marketing

• Main Authors: Hsin-Hong Lai, 賴信宏
• Other Authors: Po-Chih Lee
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/35117689160213931092

碩士 === 國立高雄大學 === 高階經營管理碩士在職專班(EMBA) === 98 === In the literature, competence research has been conducted to create models to specify the competencies of different job or to examine the effects of competencies on individual employee’s or organizational performance. The definition and the measurement of competency, however, still remain vague and under-specified. My review of literature suggests that the organizational and situational contexts where the medicine marketing industry has been largely neglected by researchers while defining and measuring job competencies. The study adopted approach about the managements and sales of medical marketing and conducted in-depth interviews on thirty medicine marketing staff about the competency requirement such as management, planning, relationship, profession and personality. The findings from our interview show that the senior management needs the competency requirement as follow: visionary leadership, business strategy analysis, communication skill, business knowledge and personalized characteristics. The Middle Management is required of having negotiation ability, planning ability, communication ability, project management knowledge and coordinative ability. The supervisor is supposed to own the supervising, executive, communication, coordination, customer service, and active ability, and the sales persons is needed to equip with the data management capability, time management capability, flexible communication capacity, product knowledge and positive personality.