The Characteristics of Kaohsiung MRT Potential Riders

• Main Authors: Jia-Lun Li, 李佳倫
• Other Authors: Ruey-Min Wang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/78745805299832644180

碩士 === 國立高雄大學 === 都市發展與建築研究所 === 98 === To stimulate the function and sustainable development of Kaohsiung metropolitan area, the government constructed the Mass Rapid System to create opportunities in urban development. However, both the unban and economic development of Kaohsiung is not as expected. This leads to the limitation of investors and industries. 7%, which is far smaller than 15% as the government’s target, of public transport utility rate shows private vehicle users are unexpectedly not change to use public transport. At present, the most urgent issue is how to enhance the public in the habit of using public transport, and thus bring out the benefits of Mass Rapid System. Based on the data of Kaohsiung MRT customer survey in 2009, this study first analyzes the transport behaviors of potential riders, and space distribution situations. Then, we explore the relationship between the space variables and satisfaction of the behaviors according to the independent sample t test, chi-square test and one-way ANOVA analysis. The research results will help not only understanding the transport behaviors and space features more clearly, but also being the reference of transportation planning and marketing in the future. The result shows that, the purposes of trips for the potential riders are mainly going to school and work. They usually use motors and private vehicles but not MRT. The main reasons are the convenience and mobility of private vehicles, poor network of MRT and in habit of using private vehicles. 81.81% of the customers prefer improving MRT network and interchanging connections, solving problems of transport services and reducing the MRT ticket price in higher priority. The residential places and working areas with MRT station or not, is not limited to the actual distance. There are obvious differences in the transport behaviors and satisfaction at different residential areas, satisfaction at different transport behaviors, and reasons of not using MRT as main transport at different behaviors. The final conclusions showed that potential riders will be properly willing to take the MRT system with high satisfaction once the service of public transport network system and the management of interchanging connection network are improved, and also both software and hardware facilities are sufficiently provided. In addition, another main reason for customers not taking the MRT is their habit of using own vehicles. Thus, it is suggested that the related department should try organizing any kinds of marketing and promotion activities, and ancillary services satisfying the needs of potential riders. These encourage the fusion of the public transport service and the public so that customers will start relying on the public transportation. Therefore, it is a must to strengthen the public transport network and interchanging connection system, improve management and service in order to provide a fast, convenient and safe transportation system to customers. More commuting parties will enjoy the MRT and thus increase and stabilize the occupying rate of it.