An Analysis of the Development Strategies of a Container Liner－The Case of Y Liner in the Vietnam Market

• Main Authors: Sheng-yu Hsueh, 薛勝宇
• Other Authors: Ting-lin Lee
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/23172169400728463814

碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 98 === In the face of economic globalization tendency and the Vietnam government encourages foreign enterprise to invest and set up factories in Vietnam.In recent years, the volume of import and export containers have been increased year by year. For the container steam liners, Vietnam's market is getting most competitived also attracts many carriers which base in Europe, Asia, America, Middle East to establish their branch in Vietnam and launch the regular services as well . The purpose of this study is to discuss the development strategies of a container line Y in Vietnam. This case study of company Y is through questionnaires, interviews and secondary data, and utilizes Porter 5 forces analysis and the Strategic Position and Action Evaluation so called SPACE matrix analysis to build up management strategies. Company Y stays under the aggressive posture in the present time by using financial strength, competitive advantage, environmental stability and industry strength. However, it contains high intensity of rivalry among business firms. As a result, the study suggests Company Y to use existing financial strength to motivate new service development, upgrade service pattern, advance working staff vocational training, and continue R&D and innovation to new service in order to make competitive advantages and sustainable management.