A Study on the Motivation of Online Group-buying and the Moderating Effect of Impulsive Buying
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 98 === Owing to the popularity of the Internet and the flourishing of online shopping in recent years, online group buying has become a new and developing fashion of shopping. Previous studies on online group buying mainly considered prices as the only motivation...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/60223519289578765815 |