The Discussion of Personality Traits and Management Abilities of N-Generation Internet Entrepreneurs

• Main Authors: Hsin-Hsin Ho, 何欣欣
• Other Authors: Wen-chih Liao
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/64999468425113811009

碩士 === 國立臺灣科技大學 === 管理學院MBA === 98 === Our society has been transferred from one-way communication, such as, television media into interactive digital media. While the N-Generation, who was born in January 1977 to December 1997. It is a group who was growing up with digital technology environment. (Don Tapscott, 1996) The N-Generation who is familiar with operates of digital technology and through it learns knowledge. They can even self-study and teach parents how to use digital tools and operation. Due to the N-Generation are good at digital technology and learn it fast, they use the Internet and other digital media to create their own businesses. The study used deep interview to discuss personality traits and management skills of N-Generation Internet entrepreneur. The results based on interviews and analysis can be summarized as follows, －N-Generation Internet entrepreneurs views on the Internet business environment. －N-Generation Internet entrepreneurs views on Internet entrepreneurs. －N-Generation Internet entrepreneurs network requirements. －N-Generation Internet entrepreneurs personality traits. －N-Generation Internet entrepreneurs management skills of enterprises. The study finds out that N-Generation Internet entrepreneurs in the personality traits of high self-confidence, high achievement motivation, ambition, courage, patience and perseverance, self-demands and proactive. In the managerial skills, they are equipped with communication, innovation and creativity and goal-oriented characteristics of the future.