A study of the relationship between Corporate social responsibility and Reputation management: A case study Analysis of a Mexican restaurant chain.

碩士 === 國立臺灣科技大學 === 管理學院MBA === 98 === ABSTRACT Recently the term corporate social responsibility (CSR) has become increasingly popular. With people and communities that have a increasing access to various information and communication technologies, societies and global markets, and issues on a glo...

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Bibliographic Details
Main Authors: Luz Maria Martinez Rojas, 馬明莉
Other Authors: Ming-Yi Yeh
Format: Others
Language:en_US
Published: 2010
Online Access:http://ndltd.ncl.edu.tw/handle/05090162937629230052