The Competitive Dynamics Analysis of Taiwan Credit Card Market

• Main Authors: Yu-hsin, Hsu, 許煜訢
• Other Authors: Shun-Chiao Chang
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/26611022501077603055

碩士 === 國立臺灣科技大學 === 管理學院MBA === 98 === This study examines the dynamic competitive strategy of Taiwan credit card issuers under different circumstances of market commonality and resource similarity which exist after July 2009. Banking consolidation in Taiwan has direct impact on the taiwan credit card industry. This study tries to analyze the market through multiple competition viewpoint and resource-based theory to analyze the competitive credit card market characteristics, in other words, to analyze taiwan credit card market by using the market commonality and resource similarity of two points of the construction. Unlike traditional strategic groups, within the same industry firms are seen as competitors, competitors dyads can explain why some companies are fiercely competiing with each other, while for others are not interested in each other. In addition, this study attempts to combine resource similarity and market commonality to explore the competitor tension which lies in competitor analysis. Meanwhile, try to discover the interaction of market commonality and resource similarity toward the action and response of competitors.