| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 98 === Upgrading quality of life gradually in Taiwan, encourage sport and recreational population expansion, cycling recreation activities in recent years, the environment-protection issues that inspired one of the items of rapid growth. Meanwhile under the government policy advocacy, establish infrastructure in keeping up with the exclusive use of the environment. However, personal and property safety of cyclist is still in significant position of media on the accident coverage. Therefore, this study applies "recreation specialization" concept and “Ethnographical Methodology” as the basis, with participation in the case of different typed cycling recreation group activities, observation and interviews with various degree of recreation specialization behavior of participants experience, then by "Activity Theory" structure analysis to understand the recreational groups use of security products for individual participants in the behavior of cognitive differences, for references of product design and marketing.
The research discovered that the activities experience of cycling recreation group is tied closely with field environment, activity types, devices habitude, sports culture, group goals and individual health factors and other factors. Recreation group participants in the activity process integrate the behavior environment into the special feature of "Behavior Settings", derived from a unique niche of groups. Different participants to the security level of specialized cognitive behavioral differences, the common "behavior Settings" features gradually been internalized. The unique group use’s needs to promote the investigators define the product configuration, functional specifications, design specifications and other conditions of use, so that design concepts in different industries using a combination of each other in order to effectively enter the niche market group.
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