| Summary: | 碩士 === 國立臺灣科技大學 === 設計研究所 === 98 === The application of a large number of innovative materials and mixture with combination materials have appeared in the design of consumer electronic products, while arousal of consumer's emotion has been the focus of selection of materials. Therefore, this research considers application of combination materials one of the factors that affect consumer's emotions and the focus of future-product design as well.
In this research, ten major brands of headphones on the market, 98 different models of circumaural headphones in total, were collected by means of surveys for design and trend analysis. The purposes of the study are to find out the design trend on “speaker cover’s shape” and “two-different materials“ design on circumaural headphones. And to find out by means of survey the influence f “shape” and “two-materials” design of circumaural headphones on consumer’s emotion dimensions like “valence”, “arousal”, and “buying desire”.
In the research results, we found that:
(1) After referring to previous documents and the trend survey of designs, speaker cover’s shape of headphones can be divided into “circle, ellipse, and round-rectangle,” and the two-different materials into “wood-metal, plastic-metal, and metal-wood”.
(2) The speaker cover’s shape of headphone, “circle” is the most popular; the “metal-plastic” is the frequent two-different materials in design from designers. Among them, “ellipse” combined with “metal-plastic” are the most amount in the headphone market.
(3) The survey result of emotion dimensions shows that: different speaker cover’s shape and two-different materials can inspire consumer’s different emotion and buy desire; but the speaker cover’s shape and the two-different materials not have correlation.
(4) Comparison between the survey results of “speaker cover’s design of headphone” and “emotion dimensions” shows that besides the speaker cover’s shape “ellipse” combined with the two-different materials “wood-metal” can not arouse consumer’s positive emotion and high buying desire, the others combinations all truly arouse consumer’s positive emotion and high buying desire.
(5) The survey result of emotion dimensions show that emotion dimensions can evaluate the buying desire: the valence is “positive correlation” to buying desire; the “arousal” is “positive correlation” to buying desire.
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