| Summary: | 碩士 === 國立臺灣科技大學 === 資訊管理系 === 98 === ABSTRACT
Taiwan is now facing both internal and external challenges; the former originated from mess-production industrial migration coerces Taiwan’s industries to transform or upgrade towards the new targets such as the service, brand innovation, and solution program; in regard to the latter, it is caused by the variation of global market and the progress of communication technology. It is natural trend that the world becomes either flat or crowded. To stand out of the overcrowded market and maintain an outstanding performance, the enterprises shall transcend the mindset scrambling for market sharing only, instead, they shall endeavor to develop the blue ocean and draft the strategy of “Blue Sea” to create the comprehensive value for customers and companies, rather than to defeat competitors. The cornerstone of the blue-sea strategy is to create a market space nobody competes, transform competition into indifference, comply with the concept of dissimilar strategies, and pursue what so-called the “Value Innovation”.
In the intense contention and micro-profit time, the enterprises shall inevitably be heading for declination if they still adopt the traditionally cost-down measure to enhance their dominancy. The high-tech superiority in Taiwan is no other than the value chain formed by a tight interaction between the upstream and the downstream OEM makers who are in charge of manufacture and provide actively the authentic and supportive technology, not only helping customers to solve the problems discovered in the initiative period, but also mutually and comprehensively joining in the value innovation. As an optimum practice---to bet a decisive battle on knowledge economics and value innovation, this is the sole strategy to promote the competing advantage.
The question is--- how to exercise enterprises’ internal advantage as an element to respond to the continuously changed and competed environment.
Basic upon the application (achievement) of data strategy, and through the communication with and the report made by important decision-makers who are familiar with company’s operation, this study discovered that to preside over the data is an essential condition to organize and control an organization. The application of data system can effectively improve organizational competitiveness, and that of strategy data can even become one of organizational competing advantages. The date strategy, application and management is primarily to review an organization if it could control the necessary information in relation to strategic decision, or use the prompt and efficacious instrument to obtain, analyze, and put these data in use. The organization shall use the fast and useful data tool to collect various important information from either the internal or the external (including each sector inside the organization, customers, suppliers, brotherhoods, competitors, and environments) and to analyze these data in depth as a main foundation of scheme, control and policy-decision. Only doing so, can the organizational performance be improved and the competitiveness be promoted, so as to verify the following ideas that success or failure to create Blue Sea is totally relying on the strategic measures.
The value innovation, as it were, shall have a symmetric weight in both “Value” and “Innovation”; only the innovation, the pragmatic effect, the price and the cost able to be perfectly allocated, can the value innovation can be succeeded. The individual company data strategy, the application, and the application achievement are the combination of innovative and practical effects to generate Value Proposition to satisfy customers (their satisfactory profits).
This outcome is not only providing the basis for individual company’s future operation and management， but also hoping the author’s research on individual case able to have companies sort out systematically the project of data strategy and the developing cause and successful experience of application and management for references of subsequent researchers.
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