Exploring Information Product Development Strategies from Social Capital Perspectives – Lessons Learned from an Information Service Enterprise

• Main Authors: Pei-shan Hsieh, 謝佩珊
• Other Authors: Tzu-chuan Chou
• Format: Others
• Language: zh-TW
• Published: 2010
• Online Access: http://ndltd.ncl.edu.tw/handle/54000001950709679592

碩士 === 國立臺灣科技大學 === 資訊管理系 === 98 === With the rapid advancement of information technology (IT), enterprises have moved towards taking an IT innovation strategy when developing information products. However, an innovation strategy that focuses solely on IT can no longer meet the needs of a technology-savvy society, because applying IT has become the basic requirement for any enterprise. Thus, enterprises must generate other strategies from this fundamental application of IT to develop and promote future new products in order to meet the goal of sustainable operation for the enterprise. This thesis explores – through the three major dimensions of structure, cognition, and relationships in Social Capital Theory –the effects of this new strategy may pose on the process of developing new information products as well as developing the enterprise’s unique strategy to gain competitive advantages. This thesis is a case study of an information service enterprise that produces business intelligence integration platform. The information product development process was observed, especially on how the firm generated a relationship network and then uses this network as a strategy tool for future new products. From the aspect of Social Capital, the author analyzed the firm’s relationship network and constructed a schematic core relationship network of the firm as the foundation of its enterprise product development strategy in the future.