The Mediating Effect of Customer Experience on the Relationship between the Utilitarian and Hedonic of Product Characteristics and Brand Equity
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === In the time that experience economy is gradually flourishing, the relationship between brand equity and customer experience has begun to be emphasized. The purpose of this study is to examine the mediating effect of customer experience on branding equity and the...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/09607351670326403992 |