A study of Marketing Tasks Delegation in Pharmacy Franchise
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === Franchising is a growth strategy for firms, and franchisors adjust delegation structures according to different marketing tasks. Strategically, pricing management, product management, channel management, and marketing communication are marketing tasks of firms, t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76741454474115408513 |