The Determinants of Potential Franchisee’s Purchase Intention
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === This paper studies the determinants that influence on franchisee’s purchase intention in franchising system. We propose six factors and use regression and moderator to test our hypotheses. Results demonstrate that (1) high brand awareness positive affects purchas...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89009544264920047737 |