Brand Pruning：Brand Strategy of Adecco Taiwan

碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === This paper describes a real business situation of brand pruning happened to Adecco Taiwan. The CEO of Adecco Taiwan is willing to follow the global policy that is to merge three brand names into one. This idea, however, is overturned strongly by two senior direct...

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Bibliographic Details
Main Authors:	Yu-Yin Chien, 簡瑜瑩
Other Authors:	none
Format:	Others
Language:	zh-TW
Published:	2010
Online Access:	http://ndltd.ncl.edu.tw/handle/55343930927775542557

id	ndltd-TW-098NTUS5121086
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spelling	ndltd-TW-098NTUS51210862016-04-22T04:23:45Z http://ndltd.ncl.edu.tw/handle/55343930927775542557 Brand Pruning：Brand Strategy of Adecco Taiwan 品牌刪減：Adecco台灣的品牌策略 Yu-Yin Chien 簡瑜瑩碩士國立臺灣科技大學管理研究所 98 This paper describes a real business situation of brand pruning happened to Adecco Taiwan. The CEO of Adecco Taiwan is willing to follow the global policy that is to merge three brand names into one. This idea, however, is overturned strongly by two senior directors at sales department. This unexpected confrontation has made the CEO of Adecco Taiwan in a dilemma. In addition to the case itself (A), supplementary study (B), and teaching note are also included for further and deeper discussion. The purpose of this paper is to help readers understand branding strategy and brand pruning for their future need. none 林孟彥 2010 學位論文 ; thesis 37 zh-TW
collection	NDLTD
language	zh-TW
format	Others
sources	NDLTD
description	碩士 === 國立臺灣科技大學 === 管理研究所 === 98 === This paper describes a real business situation of brand pruning happened to Adecco Taiwan. The CEO of Adecco Taiwan is willing to follow the global policy that is to merge three brand names into one. This idea, however, is overturned strongly by two senior directors at sales department. This unexpected confrontation has made the CEO of Adecco Taiwan in a dilemma. In addition to the case itself (A), supplementary study (B), and teaching note are also included for further and deeper discussion. The purpose of this paper is to help readers understand branding strategy and brand pruning for their future need.
author2	none
author_facet	none Yu-Yin Chien 簡瑜瑩
author	Yu-Yin Chien 簡瑜瑩
spellingShingle	Yu-Yin Chien 簡瑜瑩 Brand Pruning：Brand Strategy of Adecco Taiwan
author_sort	Yu-Yin Chien
title	Brand Pruning：Brand Strategy of Adecco Taiwan
title_short	Brand Pruning：Brand Strategy of Adecco Taiwan
title_full	Brand Pruning：Brand Strategy of Adecco Taiwan
title_fullStr	Brand Pruning：Brand Strategy of Adecco Taiwan
title_full_unstemmed	Brand Pruning：Brand Strategy of Adecco Taiwan
title_sort	brand pruning：brand strategy of adecco taiwan
publishDate	2010
url	http://ndltd.ncl.edu.tw/handle/55343930927775542557
work_keys_str_mv	AT yuyinchien brandpruningbrandstrategyofadeccotaiwan AT jiǎnyúyíng brandpruningbrandstrategyofadeccotaiwan AT yuyinchien pǐnpáishānjiǎnadeccotáiwāndepǐnpáicèlüè AT jiǎnyúyíng pǐnpáishānjiǎnadeccotáiwāndepǐnpáicèlüè
_version_	1718231071215058944

Brand Pruning：Brand Strategy of Adecco Taiwan

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