The Different of Advertising Effectiveness betweenMobile and Tradition Advertising – MMS V.S. DM Advertising
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === Thesis : The Different of Advertising Effectiveness between Mobile and Tradition Advertising –MMS V. S. DM Advertising Nowadays, mobile phone become a indispensable communication tool in living, and under mobile operators active promotion, the growth of 3G Servic...
Main Authors: | Cheng-hsien Wei, 魏政賢 |
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Other Authors: | M. Y. Lin |
Format: | Others |
Language: | zh-TW |
Published: |
2010
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Online Access: | http://ndltd.ncl.edu.tw/handle/42606992016090678415 |
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