Consumer Decision-Making Styles: A Comparison of Shop-rented and Non-Shop-rented 3C Malls -students in NTUST as an Example
碩士 === 國立臺灣科技大學 === 企業管理系 === 98 === In recent years, 3C industry is flourishing, and channel become diversify. The shop-rented 3C mall, a new type of 3C mall that differ from the traditional business model, rise after 1996, and it is concentrated in many small and medium stores within a shopping ma...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2010
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| Online Access: | http://ndltd.ncl.edu.tw/handle/83600887600941322614 |